US EditionMeta's Strategic Push into Retail Media: A $62 Billion Opportunity
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Meta's Strategic Push into Retail Media: A $62 Billion Opportunity
The Quiet Giant Makes Its MoveIn the rapidly evolving retail media landscape, Meta is making calculated moves that shouldn’t go unnoticed. With retail media projected to become a $62 billion industry according to Emarketer, the tech behemoth is quietly positioning itself for a substantial piece of this lucrative pie.Over the past year, Meta has been systematically enhancing its retail media capabilities through increased data sharing, new produc…
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