Meta's Muse AI Tool Sparks Privacy Backlash
The model is enabled by default for many public accounts, and Meta says advertisers will soon use it for creative tools.
- On Tuesday, July 7, 2026, Meta Superintelligence Labs launched Muse Image, its first in-house AI model, now available in the Meta AI app, Instagram Stories, and WhatsApp powering 30+ creative effects and editing tools.
- Public Instagram accounts are opted into the tool by default, allowing anyone to tag profiles in prompts and incorporate others' likenesses into AI-generated images without prior notification or affirmative consent.
- The Creative Artists Agency denounced the default policy as "an egregious invasion of user privacy," calling on Meta to implement an opt-in model protecting creators' digital likenesses.
- Defending the model, Meta stated users can disable the feature in account settings, though previously generated images will not be deleted from the platform.
- The company plans to expand Muse Image to Facebook and Messenger later this year, while privacy advocates warn the default model normalizes non-consensual identity manipulation across Meta's ecosystem.
195 Articles
195 Articles
Meta installs an AI image generator into its Instagram and WhatsApp services. What Muse Image can do and why users should check their privacy settings.
The Muse Image tool uses publicly uploaded photos from the social network. Simply tag a user and ask them to depict you doing something, and the image is created in seconds.
Here's how to prevent Meta from using your Instagram photos for AI generation.
Meta's New AI Can Turn Instagram Photos Into Deepfakes. Most Public Users Are Included Unless They Opt Out.
Meta is facing criticism over Muse Image, a new image-generation tool that can use public Instagram photos to create AI-altered pictures of real people unless users change their settings.
When Meta presented, on Tuesday, the image generator by artificial intelligence Muse Image, the tool brought a resource that allows users to create images generated by AI based on photos published by other people on Instagram. New installation: Meta will build data center of $9 billion in Canada, 'one of the largest investments in history' Pressure: French regulator orders Meta to negotiate copyrights with press organizations All adults with pub…
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