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Meta’s Muse Agent Has Wall Street Divided on Its AI Potential

Wall Street sees Muse as a new revenue stream, with JPMorgan Chase saying the app could become the most widely used consumer AI since ChatGPT.

  • On September 8, Meta Platforms released Muse, its autonomous AI assistant, which reached the top of the U.S. App Store within 12 days and drove Meta shares up 11% on Monday, September 21.
  • Investor enthusiasm for Muse triggered a tech rally as analysts identified agentic AI as a catalyst for increased demand for cloud CPUs, boosting chipmakers AMD and Intel.
  • Brokerage Jefferies projected $10.8 billion in annual Muse revenue if it reaches one billion users by 2027 with 3% paid conversion, though Oppenheimer analyst Jason Helfstein expressed skepticism, estimating Meta needs 115 million paying subscribers at $20/month.
  • Amazon blocked Muse from its marketplace on Sunday, citing usage violations, while Meta addressed security concerns regarding a Mac app flaw it called 'quite low' risk.
  • Investors await concrete revenue estimates at this week's Meta Connect event, as the global AI agent market is projected to grow from $8 billion last year to $236 billion by 2034.
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The Globe & MailThe Globe & Mail
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Wall Street expects Meta’s AI agent to shape into a new revenue engine

The agent, named Muse, can send e-mails, book travel and complete transactions for users, at a cost of $20 to $100 a month

·Toronto, Canada
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That turns to Meta Platforms. After spending most of the year with its actions presenting performance below expected, the release of its agent Muse boosted the roles. But the actions of chip makers are still the safest way for those who bet on the artificial intelligence race. Exclusive material for subscribers. To have full access, access the link of the material and make your registration.

·Rio de Janeiro, Brazil
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Banker.az broke the news on Wednesday, September 16, 2026.
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