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Meta's ‘Incremental Attribution’ delivers better ROAS for ecommerce advertisers, says new study - Marketing Beat

Summary by Marketing Beat
New research by London-based performance marketing agency Bark has tested the efficacy of Meta’s recently rolled-out Incremental Attribution function.
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Marketing BeatMarketing Beat

Meta's ‘Incremental Attribution’ delivers better ROAS for ecommerce advertisers, says new study - Marketing Beat

New research by London-based performance marketing agency Bark has tested the efficacy of Meta’s recently rolled-out Incremental Attribution function.

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Marketing Beat broke the news in on Thursday, April 17, 2025.
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