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Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp: Report
Meta will test optional paid subscriptions on Instagram, Facebook, and WhatsApp, including AI features like Vibes video creation and Manus AI agents to boost productivity and creativity.
- On Tuesday, TechCrunch reported Meta Platforms will test subscription models across Instagram, Facebook and WhatsApp in the coming months, with core services remaining free and subscriptions as optional upgrades.
- To help recoup AI spending, Meta Platforms plans to scale Manus, an AI agent developer it recently acquired for $2 billion, into subscription plans to boost productivity for paid users.
- Notably, Instagram's paid tier may offer unlimited audience lists, follower insights, and anonymous Story viewing, while Vibes will remain freemium with advanced editing reserved for paying users.
- Rivals show demand — Snapchat+ has topped 16 million subscribers, but Meta faces subscription fatigue and says it will gather user feedback to refine pricing and features.
- The move positions Meta amid AI competition and cost pressures as Chinese officials review Manus for technology-control violations, while Meta's Llama models remain open-source unlike paid rivals OpenAI, Google, and Anthropic.
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53 Articles
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Brace yourself for paid subscriptions to Instagram, WhatsApp, Facebook
Meta has revealed that it plans to test paid subscriptions to Instagram, WhatsApp, and Facebook – with multiple options apparently on the cards. The company has so far only provided specifics on the paywalled features for Instagram, with no details yet available about its other services … more…
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Total News Sources53
Leaning Left10Leaning Right4Center12Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 39%
C 46%
15%
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