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Meta to test ads on Threads in US and Japan

  • Meta will begin testing ads on Threads in the U.S. And Japan with a few companies, as stated in a blog post on Friday.
  • A small number of Threads users will see ads with large images in their feeds during the test, according to the blog post.
  • Meta's existing monetization policies will apply to Threads, ensuring that content violating community standards isn't eligible for ad adjacency, the company said.
  • Adam Mosseri mentioned that they will closely monitor the test before scaling it, aiming to make ads on Threads as interesting as organic content.
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  • 35% of the sources are Center, 35% of the sources lean Right
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