Meta to offer less personalized ads in Europe to appease regulators

Free Facebook in EU with less targeted ads

PARIS: Under pressure by EU regulators, Meta said Tuesday it was offering non-paying users of its Facebook and Instagram services in the bloc the ability to do so with less targeted ads, as well as cutting its subscription rates. The move follows the European Commission accusing the US social media giant in July of breaching the bloc's digital rules with its "pay or consent" system that meant users had to pay to avoid data collection, or agree t…

Meta to offer Facebook and Instagram users in Europe less personalized ads after pressure from regulators

Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over privacy and digital competition concerns. Meta Platforms has been offering European Union an ad-free subscription option for about a year to comply with the continent’s strict data privacy rules, but regulators had accused the c…

Meta slashes EU Facebook and Instagram subscription fees by 40% to meet regional regulatory demands

Meta cut the price of its ad-free subscription versions of Facebook and Instagram by 40% for EU users to comply with regulatory demands in the region.

To comply with European regulations, Facebook and Instagram will allow users to stop seeing targeted ads for free based on all their browsing history.

Meta cuts the price of its ad-free plan by 40 percent in a bid to sate EU regulators

Meta is making some changes to its advertising model in the EU in a bid to win over regulators. Along with reducing the price of its ad-free plan, it will offer a less-personalized option, which will include unskippable ads.

Meta to Offer Less Personalized Ads in Europe to Appease Regulators

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