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Meta to offer less personalized ads in Europe to appease regulators

  • Meta Platforms will provide Instagram and Facebook users in Europe the choice to receive "less personalized ads" to address regulators' concerns.
  • Users who select the "less personalized option" may see ads that "may be less relevant to a person's interests," according to the company.
  • Additionally, Meta plans to lower the price of ad-free subscriptions by about 40 percent for European users.
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