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Meta to introduce ads on Threads in early 2025, the Information reports

  • Meta Platforms plans to introduce advertisements to its social media app Threads early next year, the Information reported on Wednesday, citing three people with direct knowledge of the plans.
  • Instagram head Adam Mosseri confirmed earlier that the company is "definitely" planning to bring ads to Threads.
  • However, Meta CFO Susan Li stated that the company does not anticipate Threads to be a significant revenue driver in 2025.
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