US EditionMeta Tests Instagram Plus Subscription with Exclusive Story Features in Select Countries
Meta tests Instagram Plus in Mexico, Japan, and the Philippines with exclusive Story features priced around $1–$2 per month to gauge user interest in paid social media services.
- On Monday, Meta confirmed it is testing Instagram Plus in select markets including the Philippines, Japan, and Mexico, with monthly pricing ranging from approximately $1.07 to $2.20.
- This initiative follows Meta's earlier commitment to test premium subscriptions across Facebook and WhatsApp; unlike Meta Verified targeting creators and businesses, Instagram Plus focuses on everyday users.
- Premium Instagram subscribers gain tools like extending Stories beyond 24 hours, creating multiple audience lists, and using 'super hearts' for reactions, while also viewing Stories without the poster knowing.
- Modeling the service after Snapchat+, which has over 25 million subscribers, Meta aims to boost non-advertising revenue, though analysts note potential concerns regarding subscription fatigue.
- While testing currently occurs in at least three countries, Meta continues to evaluate which features provide the most value before potentially rolling out the service further.
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39 Articles
Meta continues to explore new ways to leverage its platforms and the latest move is called Instagram Plus. This is a monthly subscription modality, much cheaper than the current Meta Verified, which seeks to offer added features to users who spend more time within the app. Unlike the blue verification badge, which focuses on security and identity, this new product is designed to enhance social interaction and give more thorough control over who …
Instagram is ready to launch a paid version. Meta is testing a premium subscription for its social network in some countries. Known as Instagram Plus, subscription would give access to...
It is being tested in Mexico, Japan and the Philippines, and also introduces other features
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