Meta says shopping is Muse’s primary use case

Mark Zuckerberg says over 10 million people used Meta's Muse—and demand was so high, he had to get Stripe to raise credit limits

With Muse helping people shop, Meta also envisions a new revenue source beyond its ad business: taking a cut of transactions.

Meta says shopping is Muse’s primary use case

In its third-quarter earnings transcript, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.

Tons of People Are Apparently Asking Meta’s Muse AI Agent to Shop for Them

A quarter of Meta Muse’s 10 million users are shopping online via the AI agent with an average spend of $200 per purchase, according to Mark Zuckerberg.

Meta's Muse gains 10 million US downloads in 40 days, Sensor Tower finds

Only 11 other apps had reached that pace since 2015, as Meta put 39% of its October ad spend behind Muse. Will 23% two-week retention hold once the push slows?

Meta’s Muse app tops 10 million US downloads in 40 days

According to a new report from Sensor Tower, not only did Meta’s Muse become the 12th app ever to reach 10 million US downloads in 40 days, but it is also outpacing its peers in user retention. Here are the details. more…

Meta's Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals.