Meta Updates Brand Rights Protection Tool for Businesses

Meta says businesses will be able to report scam ads 'at scale' after spate of impersonations

Facebook, Instagram and Whatsapp owner Meta has said it is introducing the ability for businesses to report scam ads on its platforms “at scale” after a series of high-profile complaints. Meta said businesses that use its Brands Right Protection tool, which helps brands “identify and report content for counterfeit, trademark and copyright infringement, and impersonation”, will now be able to report suspected scam ads even when they do not explic…

Meta Updates Brand Rights Protection Tool for Businesses

Businesses will have the ability to report suspected scam ads at scale.

Meta updates Brand Rights Protection Suite to help businesses report scams

Meta has introduced new updates in its Brand Rights Protection product on Monday, aimed at improving the process for businesses to report and manage suspected scam advertisements It is a tool that enables businesses to monitor for and report misuse of their brand across ads and organic content on Facebook and Instagram, such as intellectual property infringement and business impersonation. Following an initial test phase, all businesses enrolled…

Meta enhances Brand Rights Protection Tool with Scam Ad Reporting and Streamlined Takedown Process

Meta is rolling out major improvements to its Brand Rights Protection (BRP) tool, giving businesses more firepower to combat scams and misuse of their identity on Facebook and Instagram. The upgraded platform will now allow all enrolled brands to report scam ads at scale, even in cases where the ads don’t directly infringe on their intellectual property. This capability, long requested by businesses, expands BRP’s scope beyond copyright or trade…

Scam Ads: Meta Provides Brands With Stronger Protections & A Streamlined Takedown Process

Meta is beefing up its Brands Rights Protection tool that allows businesses to monitor and report misuse of their brand across ads and organic content on Facebook and Instagram. This includes providing brands with the ability to report scam ads at scale, even when it does not explicitly use their intellectual property.  This includes suspected […]