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Meta Considers Entering Prediction Markets

The app would use a points system at first and could later add cash trading as prediction markets draw more users and regulatory scrutiny.

  • On Tuesday, Meta Platforms Inc. CEO Mark Zuckerberg directed staff to build a prediction market app internally called "Arena," which will operate independently of Facebook and Instagram.
  • Meta previously launched a similar prediction market product called Forecast in 2020, but the company quietly shut down the app two years later.
  • The new app will rely on a video-game-style points system rather than real money, allowing Meta to leverage its roughly 3 billion monthly active users across Facebook and Instagram.
  • Following the report, shares of betting platforms DraftKings and Flutter Entertainment fell more than 2 percent on Tuesday, reflecting investor concerns about Meta's distribution advantage.
  • Prediction markets have recorded over $23.8 billion in total trading volume, though companies face increasing legal scrutiny regarding whether such event contracts constitute prohibited gambling activities.
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Lean Right

Zuckerberg eyees betting platform, orders development of new app Arena. Meta is expected to enter the prediction market service market similar to Polymarkets and Calci. According to the U.S. daily New York Times on the 23rd (local time), the newspaper cited multiple internal sources stating that Meta CEO Mark Zuckerberg recently [ordered] an internal...

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Mark Zuckerberg Ordered Meta Staff to Develop Moneyless Prediction Market: NYT

Meta, which said it had more than 3.5 billion users across its family of apps as of March, could challenge Kalshi’s and Polymarket’s market share with the reported launch of a prediction markets app.

·Dubai, United Arab Emirates (the)
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Lean Right

Meta's executive director, Mark Zuckerberg, commissioned a small team to create a forecast market app similar to Kalshi and Polymarket, but with smaller bets, since users probably won't be betting real money.

·Brazil
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Forbes broke the news in United States on Tuesday, June 23, 2026.
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