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Meta Will Now Charge You for the Best AI Feature on Its Smart Glasses, and There’s a Limit Even if You Pay

Meta aims to generate recurring revenue by limiting its smart glasses AI feature to three free hours monthly, with 15 hours available for a $19.99 subscription.

  • Meta announced this week that it will limit the Conversation Focus feature on its smart glasses to three hours of free monthly use, requiring a $19.99 Meta One Premium subscription for 15 hours of access.
  • Designed to amplify voices in noisy environments, the tool uses on-device beamforming and real-time spatial processing, operating entirely locally without using Meta's servers.
  • For users who purchased Meta Ray-Ban glasses priced at least $300, the new restrictions on a previously unlimited feature have drawn accusations of "shrinkflation" affecting existing hardware capabilities.
  • While Meta describes the move as a "rate limit" for AI features rather than requiring subscriptions to use the glasses, critics argue this effectively paywalls an established accessibility tool.
  • When asked for comment, Meta implied other AI features may face similar rate limits in the future as the company seeks to offset AI investment costs amid recent workforce reductions.
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Meta is preparing the introduction of a monthly subscription to limit access to features that run directly into the hardware of your smart glasses. This decision will certainly generate a lot of controversy between...

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The Verge broke the news in United States on Wednesday, July 1, 2026.
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