Meta in talks to use Google's Gemini to improve ad business, the Information reports

Meta in talks to use Google's Gemini to improve ad business, the Information reports

Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on Thursday. The talks are still in relatively early stages and may not result in an agreement, the report said, citing peopl

Meta Denies Report It’s Considering Google AI Models for Ad Business

Meta denied a media report that it is considering using Google’s artificial intelligence (AI) models in its ad business. The Information reported Thursday (Sept. 25), citing unnamed sources, that Meta is considering this move and has had discussions with Google Cloud about doing so. Reached by PYMNTS, a Meta spokesperson said the company is only using Google’s models for benchmarking. “We’ve always built our own industry-leading, propr…

Meta in Talks with Google to Integrate Gemini AI for Ad Targeting

In a surprising twist for two tech giants often seen as fierce rivals, Meta Platforms Inc. has engaged in preliminary discussions with Alphabet Inc.’s Google Cloud about integrating Google’s advanced artificial intelligence model, Gemini, into Meta’s advertising operations. These talks, still in their early stages, aim to enhance Meta’s ad targeting capabilities, potentially marking a rare collaboration between competitors in the high-stakes wor…