Meta expands generative AI tools with Muse Image rollout
The model can edit photos and generate ads, and Meta says it ranks second on Arena.ai’s image leaderboard behind OpenAI’s GPT Image 2.
- On Tuesday, Meta Platforms released Muse Image, a new artificial intelligence model for creating images integrated into Meta AI and WhatsApp. The tool marks the company's push to attract creators and advertisers to its offerings.
- Chief AI Officer Alexandr Wang led the development of Muse Image, the second major release from Meta Superintelligence Labs following April's Muse Spark. The model aims to help Meta compete with rivals like OpenAI and Alphabet in the AI race.
- Muse Image powers more than 30 new AI effects for Instagram Stories and enables image generation in WhatsApp direct chats. Users can edit images via sketches or text prompts, with basic access free and advanced capabilities available through Meta subscription plans.
- Advertisers will soon access the model to generate marketing materials through the AI-powered Advantage Plus service. Meta plans to expand Muse Image to Facebook and Messenger in the coming months.
- Internal benchmarks show Muse Image trailing OpenAI's GPT Image but outperforming the Nano Banana model in editing tasks. Meta is also developing a video generation model called Muse Video for future release.
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Meta AI Image Generation Feature Is an Egregious Invasion of User Privacy
Meta’s latest AI image generation feature raises serious privacy concerns by automatically allowing public Instagram profiles to be used in AI-generated images unless users actively opt out. The new “Muse Image” model enables users to generate AI images using another person’s likeness simply by tagging their public Instagram account in a prompt. Consumers are not affirmatively asked for permission, are not notified when their images are used, an…
The tool comes integrated in Meta AI with advanced reasoning capabilities, a progressive deployment in its main applications and a future video version
Meta's Superintelligence Labs have developed a new AI that creates realistic photos and videos, including from your Instagram posts. But you can prevent that.
This generative AI system is capable of creating images and acting as a creative partner for users of the Meta Superintelligence Labs ecosystem.
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