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Meta CEO Zuckerberg Says Instagram Has Grown to 3 Billion Monthly Active Users

Meta commits $600 billion to U.S. infrastructure by 2028 to support AI ambitions while Instagram hits 3 billion monthly users amid growing competition from TikTok.

  • Meta CEO Mark Zuckerberg announced that Instagram now has 3 billion monthly active users, a major milestone for the photo-sharing app acquired by Meta in 2012 for $1 billion.
  • With 3 billion monthly users, Instagram joins the ranks of Meta's Facebook and WhatsApp platforms, each with over 3 billion monthly active users.
  • Instagram's success is attributed in part to the Reels feature launched in 2020, allowing users to create short-form content, competing with rivals like TikTok which has over 1 billion monthly users globally.
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Fortune broke the news in New York, United States on Tuesday, September 23, 2025.
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