PPC Ads Continue to Deliver in 2024: Digital Silk Highlights Key U.S. Trends Driving Higher Returns

PPC Ads Continue to Deliver in 2024: Digital Silk Highlights Key U.S. Trends Driving Higher Returns

MIAMI, May 2, 2025 /PRNewswire/ -- Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is spotlighting the latest paid advertising trends helping U.S. brands optimize performance in an evolving digital landscape.

Meta highlights key trends for advertisers

In the wake of its most recent earnings call, Meta has released a series of insights and recommendations for advertisers, identifying key trends across its platforms including Facebook, Instagram, Threads, and WhatsApp. The company emphasised the growing importance of artificial intelligence in campaign performance. According to Meta, recent upgrades to its recommendation systems have led to a 7% increase in time spent on Facebook, a 6% rise on …

Zuckerberg Aims To Revolutionize Ads With Meta's AI Strategy

Zuckerberg Plans AI Takeover Of Ads Meta aims to handle entire promotional processes using artificial intelligence. Industry leaders worry this approach threatens established practices and poses challenges to brand reliability… The post Zuckerberg Aims To Revolutionize Ads With Meta’s AI Strategy appeared first on nextbigwhat.

Meta apps reach 5% YoY increase in ad impressions for Q3

Daily active people using Meta's family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.