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Mark Zuckerberg just declared war on the entire advertising industry

On May 1, 2025, Meta CEO Mark Zuckerberg announced a vision to automate advertising by connecting businesses directly to outcomes without traditional creative or targeting.
This plan arises from Meta's investments in AI tools that generate and optimize ads, reflecting an industry shift driven by advances in AI photo and video generation.
The initiative threatens the current advertising ecosystem, alarming big brands and agencies who rely on audit systems built after years of fraud and measurement issues.
An agency CEO described Zuckerberg's idea of linking directly to financial data to automatically evaluate outcomes as striking yet also unsettling, especially given ongoing concerns about brand safety.
Zuckerberg's vision implies a fundamental change that could largely eliminate traditional advertising roles but may benefit small businesses unable to afford large agencies.

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Le Figaro

Lean Right

"Optimising the sector with the AI": Mark Zuckerberg's warning hit at the advertising market

Meta's CEO wants companies to direct their advertising requests to its artificial intelligence tool, without going through traditional intermediaries.

2 days ago·Paris, France

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Infobae

Lean Left

Advertising agencies on alert by Meta proposal

The advertising industry reacts to the vision of Mark Zuckerberg, who poses total control of the advertising process, generating scepticism and concern for transparency

3 days ago·Buenos Aires, Argentina

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telex.hu

Lean Left

Mark Zuckerberg wants to turn the entire advertising market upside down

According to his vision, Meta would serve all the needs of advertising customers. It would solve not only the distribution of advertising, but also the entire creative process with artificial intelligence.

3 days ago

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The Verge

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Mark Zuckerberg just declared war on the entire advertising industry

In an interview with Stratechery, Meta’s CEO described a future in which all you need is a product and a bank account, and Facebook’s AI can do the rest.

4 days ago·United States

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der Standard AT

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der Standard DE

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Meta AI: Zuckerberg presents AI chatbot with its own social media function

Apart from image generation and chat function, the Meta-CEO also wants to launch a new social media feed supported by AI content

5 days ago·Vienna, Austria

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Heise

Apple's App Store Policy: "Deep Bitterness" at Mark Zuckerberg

In an interview Meta-Chef Zuckerberg comments on the relationship with Apple. He criticizes advertising blockers, app store rules and an "unlucky dynamic".

4 hours ago·Germany

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