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Messi Ahead of Ronaldo: the 10 Footballers Who Earn the Most From Sponsors

Summary by 20 Minutes
Lionel Messi, the king of sports advertisers. It's the privilege of the most powerful. In the world of sports and football, they're called the most "bankable." These are the few footballers that sponsor brands fight over because the public and the media clamor for them, and it's therefore considered good form to associate a product's image with theirs. For some of them, this translates into tens of millions of euros annually, in addition to othe…

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Messi Ahead of Ronaldo: the 10 Footballers Who Earn the Most From Sponsors

Lionel Messi, the king of sports advertisers. It's the privilege of the most powerful. In the world of sports and football, they're called the most "bankable." These are the few footballers that sponsor brands fight over because the public and the media clamor for them, and it's therefore considered good form to associate a product's image with theirs. For some of them, this translates into tens of millions of euros annually, in addition to othe…

·France
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20 Minutes broke the news in France on Friday, February 6, 2026.
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