Merrell unveils ‘It Starts Outside’ brand campaign to mark 45 years

Merrell unveils ‘It Starts Outside’ brand campaign to mark 45 years

Merrell, a specialist in outdoor active footwear, is celebrating its 45th anniversary with the debut of a new international brand platform and creative campaign titled ‘It Starts Outside’. Launched on March 2, 2026, the campaign aims to reframe the outdoors as an accessible space for mental clarity, resilience and human connection. Headquartered in Rockford, MI, Merrell is a division of Wolverine World Wide and is a leading provider of hiking bo…