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Mercedes Says the GLC EV 'Redefines' the Brand with a New Face, but What Is That?

MUNICH, GERMANY, AUG 4 – Mercedes-Benz's new electric GLC features an illuminated grille with 942 backlit dots, signaling a design shift supported by the advanced MB.OS supercomputer and AI technology.

  • In a Monday teaser, Mercedes-Benz revealed its redesigned grille for the electric GLC EV, marking its most extreme update yet.
  • Amid its electric transition, the brand overhauled its iconic grille, which for over 100 years has been the face of nearly every Mercedes model.
  • It features a wide chrome frame, smoked-glass lattice, contour lighting, an optional illuminated version with 942 backlit dots, and more than 100 LEDs for custom effects.
  • The world premiere at the Munich IAA on September 7, 2025, will mark a new era with Mercedes' largest product launch yet.
  • Beyond the GLC EV, the illuminated grille will appear on all next-gen Mercedes models, as the firm plans to update its combustion lineup in the coming years.
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Mercedes-Benz has released the first look at the new GLC, which will make its debut at the Munich Motor Show. The new model promises to usher in a new era of design for the brand.

In a car world with less and less radiator grills and flat muzzles, Mercedes wants to attract attention again – with chrome grill.

·Frankfurt, Germany
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Top Gear broke the news in on Monday, August 4, 2025.
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