US EditionMercedes run new car at Silverstone, announce Microsoft deal
- This week, Mercedes‑AMG PETRONAS F1 Team announced a multi-year sponsorship with Microsoft, the $3.4trn computing behemoth, visible on the W17’s 2026 car livery.
- Following a run of tech deals, Toto Wolff, Mercedes F1 chief executive and team principal, sold a 15% stake to George Kurtz, with the team's value estimated at over 4.6 billion pounds.
- One sponsorship expert estimated the deal could be worth up to $60million per season, and Toto Wolff said `Formula 1 will undergo significant change in 2026, and we are prepared for that transition`.
- Mercedes is aiming to jump back to the top and challenge for titles this season, while the 2026 regulations bring a threefold electrical power increase and John Owen will step down, affecting technical continuity.
- The sport has enjoyed commercial success in recent years under Liberty Media, while competition for tech deals intensifies as Google partners with McLaren Racing and Mercedes seeks a title after 2021.
103 Articles
103 Articles
Mercedes has revealed the first images of its 2026 Formula 1 car. It features a refreshed livery in their signature silver and black livery. Mercedes is the bookmaker's favourite to win the constructors' title ahead of the new season.
After winning eight builders’ titles and seven drivers’ titles between 2014 and 2021, Mercedes returns to the first line of Formula 1 before it has been timed a single lap. But the general perception is that we are facing the big favorite at the start of the season for its hybrid engine that combines combustion with the electric part. Mercedes publicly shared the first images of its fireball.A car that is now the most guarded of Formula 1 and th…
Before the start of the Formula 1 season, Mercedes announced a mega-message in addition to the car presentation.
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