US EditionMelania, Panned by some Film Critics, Opens with Strongest Documentary Debut in a Decade
The documentary 'Melania' earned $7 million its opening weekend, marking the best non-concert documentary debut in 14 years with strong support from women over 55.
- On Sunday, Melania opened in 1,778 U.S. theatres and earned US$7 million in ticket sales, marking the best non-concert documentary debut in 14 years.
- Amazon MGM Studios financed and marketed the film by paying $40 million for rights and $35 million on promotion, making it the most expensive documentary ever.
- The film earned an A CinemaScore and played best in the South, with top states Florida and Texas, while audiences skewed 72 per cent aged 55 and older, female, and 75 per cent white.
- After its theatrical run, Melania will stream on Prime Video, with combined US$75 million costs raising questions about profitability amid its political investment framing.
- Critics who reviewed the film on Friday said, amid controversy, the documentary received widely negative reviews and Filmfinity pulled its release.
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Preliminary sales figures show that 'Melania' has earned 43.9 million kroner in 1,778 American cinemas.
The new documentary about Melania Trump recorded about seven million dollars at the opening weekend. This is comparatively much. However, »Melania« also cost more than a typical documentary. Clearly more.
Sydney Morning Herald
Melania, panned by some film critics, opens with strongest documentary debut in a decade
There was little to compare it to, given that presidential families typically eschew in-office memoir releases to avoid the appearance of capitalising on the White House.
Amazon’s ‘Melania’ documentary opens to $7 million in theaters
“Melania,” a documentary about the first lady and the days leading up to her husband’s second inauguration, took in a stronger-than-expected $7 million at U.S. and Canadian theaters in its opening weekend, according to Comscore Inc.
‘Melania’, the documentary that follows US First Lady Melania Trump, during the 20 days leading up to her husband’s return to the country’s presidency in 2025, has exceeded expectations, raising in her movie debut $7.04 million, according to the magazine ‘Variety’. The screenings for her premiere this weekend in 1,778 U.S. cinemas (3,300 worldwide) were between $2 and $5 million. Amazon MGM acquired the documentary for $40 million and has deploy…
The documentary 'Melania' about First Lady Melania Trump raises $7.04 million at its premiere, surpassing expectations in U.S. cinemas and the world.
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