US EditionMelania, Panned by some Film Critics, Opens with Strongest Documentary Debut in a Decade
The documentary drew 600,000 viewers, with 72% female and 72% over age 55, performing strongest in southern U.S. rural theaters, according to EntTelligence data.
- On Sunday, Melania opened in 1,778 U.S. theatres and earned US$7 million in ticket sales, marking the best non-concert documentary debut in 14 years.
- Amazon MGM Studios financed and marketed the film by paying $40 million for rights and $35 million on promotion, making it the most expensive documentary ever.
- The film earned an A CinemaScore and played best in the South, with top states Florida and Texas, while audiences skewed 72 per cent aged 55 and older, female, and 75 per cent white.
- After its theatrical run, Melania will stream on Prime Video, with combined US$75 million costs raising questions about profitability amid its political investment framing.
- Critics who reviewed the film on Friday said, amid controversy, the documentary received widely negative reviews and Filmfinity pulled its release.
133 Articles
133 Articles
Sydney Morning Herald
Melania, panned by some film critics, opens with strongest documentary debut in a decade
There was little to compare it to, given that presidential families typically eschew in-office memoir releases to avoid the appearance of capitalising on the White House.
‘Melania’, the documentary that follows US First Lady Melania Trump, during the 20 days leading up to her husband’s return to the country’s presidency in 2025, has exceeded expectations, raising in her movie debut $7.04 million, according to the magazine ‘Variety’. The screenings for her premiere this weekend in 1,778 U.S. cinemas (3,300 worldwide) were between $2 and $5 million. Amazon MGM acquired the documentary for $40 million and has deploy…
The documentary 'Melania' about First Lady Melania Trump raises $7.04 million at its premiere, surpassing expectations in U.S. cinemas and the world.
Supporters of President Donald Trump and First Lady Melania Trump have turned the movie "Melania" into an unexpected hit by box office standards.
Melania Outdoes Industry Expectations
Lifted by a black-tie screening at the White House and a Kennedy Center premiere, Melania debuted this weekend with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday. The film's release was unlike any seen before, the AP reports. Amazon MGM Studios paid $40 million for the...
'Melania' crushed it at the box office this weekend
Melania Trump's Amazon-backed documentary debuted in theaters on January 30.Dimitrios Kambouris/Getty Images"Melania: Twenty Days to History" debuted in theaters on January 30.The doc follows Melania Trump, the US first lady, ahead of Trump's inauguration.As of Sunday, the doc has grossed over $7 million in ticket sales.A glimpse into Melania Trump's often-obscured personal life has drawn at least some fans to the box office, earning over $7 mil…
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