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Meet the Texas Longhorns Football Players Who Landed a Nike NIL Deal
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Meet the Texas Longhorns Football Players Who Landed a Nike NIL Deal
Texas Longhorns (Image Credits: Imagn) NIL changed what it means to be a college athlete. But most brand deals are forgettable: a post, a caption, a check. Nike is not the most popular brand. The swoosh has standards. Decades of backing athletes who win games and move culture. Nike doesn’t chase programs; it picks them. And right now, it’s picking Texas. Steve Sarkisian’s Longhorns went 10-3 in 2025, beat Michigan 41-27 in the Citrus Bowl, and e…
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