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Warburtons brings in Oscar-winning actor for new 'hilarious' advert

  • Oscar-Winning actress Olivia Colman, 51, features alongside bakery owner Jonathan Warburton in a new two-minute commercial for Warburtons, which will debut on ITV during the Britain’s Got Talent broadcast on May 3.
  • The advert continues Warburtons’ pattern of featuring well-known Hollywood celebrities, following previous campaigns that included actors such as George Clooney and other notable stars.
  • In the advert, Colman plays an agent from a made-up organization tasked with evaluating whether Warburtons' crumpets deserve to be classified as a "National Treasure," humorously engaging with bakery manager Jonathan during her inspection.
  • Colman declares her new leadership over the bakery, while Jonathan Warburton expresses great excitement about having her involved in their project, reflecting shared enthusiasm for the collaboration.
  • The advert underscores Warburtons’ heritage from a 1876 Bolton grocery shop and suggests their crumpets could become a beloved snack, with confidence they “will rise to the occasion” for years to come.
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Warburtons brings in Oscar-winning actor for new 'hilarious' advert

Oscar-winning actress Olivia Colman is the latest star to appear in a Warburtons advert, following Robert De Niro and Samuel L Jackson.

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Sussex Express broke the news in Lewes, United Kingdom on Tuesday, April 29, 2025.
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