Mediaocean: Marketers to Increase Spending on CTV, Digital Ads in H2 2025

Mediaocean: Marketers to increase spending on CTV, digital ads in H2 2025

(Graphic by The Desk) Key Points: Marketers continue to invest in media despite economic uncertainty. Connected TV leads in planned spending increases (58%), followed by Social Media (56%) and Digital Video & Display (52%). Search ad spend saw the sharpest decline (-22%), likely due to AI-based search alternatives. Generative artificial intelligence cited as the top consumer trend by 72% of respondents (+15% from late 2024); AI agents are incre…

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

Mediaocean: CTV Remains Top Channel For Planned Budget Increases

All the money's moving to CTV says Mediaocean, apart from all the money being funnelled into influencers of course.

Mediaocean Releases 2025 H2 Market Report: CTV, AI.

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