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Media Report: LVMH Apparently Wants to Join Hyrox

Summary by Capital.de
No sport is growing as strong as Hyrox. This is also recognised by the French luxury company LVMH, which, according to a report, wants to join the start-up in Hamburg – and could make it a unicornThe fact that eight strength exercises and eight kilometers of running could be worth one billion would probably not have occurred to Moritz Fürste and Christian Toetzke when they founded Hyrox in 2017. Meanwhile, the fitness series of the two Hamburgs …
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No sport is growing as strong as Hyrox. This is also recognised by the French luxury company LVMH, which, according to a report, wants to join the start-up in Hamburg – and could make it a unicornThe fact that eight strength exercises and eight kilometers of running could be worth one billion would probably not have occurred to Moritz Fürste and Christian Toetzke when they founded Hyrox in 2017. Meanwhile, the fitness series of the two Hamburgs …

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Capital.de broke the news on Monday, June 29, 2026.
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