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Media Buying Briefing: How Publicis keeps winning clients without pitches

Summary by Digiday
PepsiCo and LVMH wins show Publicis has cultivated a habit of winning major media accounts outside the traditional review process.

3 Articles

Publicis adds large media accounts of PepsiCo, LVMH, Microsoft and Paramount without competitive contests, according to a sectoral analysis. La entrada Publicis accumulates media accounts of PepsiCo, LVMH, Microsoft and Paramount without competitive contests aparece primero en Merca2.

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BizToc broke the news on Monday, September 14, 2026.
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