WPP Maintains Global Media Budget for Coca-Cola, but Abandons North America - The Media Leader EN
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The structure began to change in 2025, when Coca-Cola handed over its media business to Publicis Groupe in the United States and Canada.
Wpp is starting to get the global task for media, data and technology of The Coca-Cola Company, has written in recent days AdAge, but leaving the race for the substantial average budget of the colossus of drinks related to the North American market. L'articolo Coca-Cola Race, Wpp on the road to the award of the medium task, data and global technology comes from Brand News.
The British conglomerate has refused to choose to recover the North American account that it lost to its French rival last year.
WPP is in the process of retaining Coca-Cola's entire media, data and global technology budget, following a review launched in June against Publicis, according to Ad Age. However, the British group will not compete for the North American tender, reopened at the beginning of September after Publicis won the world budget for PepsiCo. The post WPP retains Coca-Cola's global media budget, but renounces North America first appeared on The Media Leade…
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