Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.