Medellín Marathon would move more than US$38 million with 30,000 runners in 2026. Image: Medellín Marathon Each year, thousands of runners arrive at the Medellín Marathon with a sporting goal, but around them a chain moves that goes well beyond the 42 kilometers. Hotels, restaurants, transport, trade and brands linked to running are part of the economy that is activated around the competition. The 2026 edition will allow to dimension that moveme…