Meat industry-backed PR campaign fueled backlash against plant-forward diet study

Meat industry-backed PR campaign fueled backlash against plant-forward diet study

A public relations firm working with the meat and dairy industry orchestrated an aggressive media campaign to discredit the landmark 2019 EAT-Lancet report, documents reviewed by DeSmog reveal.Clare Carlile reports for DeSmog.In short:The EAT-Lancet report, launched in 2019, urged a 50% cut in global red meat consumption to protect climate and health, but was quickly met with an orchestrated backlash.A confidential document reviewed by DeSmog sh…

Cookbook author and adventurer Kirsten Skaarup wrote her first vegetarian cookbook 45 years ago. Back then, the focus was not on climate, but on animal welfare. Even though the climate agenda is more focused on green food, Kirsten Skaarup feels like she is speaking into an echo chamber. - The amount of meat that is eaten is certainly not decreasing, she says.