US EditionSupersonic – McLaren Announce Partnership with SEGA and Its Famous Mascot
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16 Articles
McLaren Racing and SEGA announce partnership with Sonic the Hedgehog - Impulse Gamer
McLaren Racing has today announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The collaboration celebrates the shared DNA of McLaren Racing and Sonic – each leaders in the racing world and united by a passion exciting their fans on a global scale. From the racetrack to the gaming world, both brands represent …
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WTX NewsSupersonic – McLaren announce partnership with SEGA and its famous mascot
If a Formula 1 team was going to pick any computer game character to partner with, logic dictates that the speedy Sonic the Hedgehog would be the ideal candidate.That, clearly, was also the thinking in McLaren’s commercial department as the reigning constructors’ champions announced an overarching deal with SEGA that incorporates Sonic as part of the agreement.The ‘Blue Blur’ will ...Keep reading
Today we bring more news about the blue hedgehog franchise, but this time they are not focusing on their most recent Sonic x Shadow Generations but on the franchise in general. SEGA is celebrating a new anniversary. It has done so after publishing Sonic’s official timeline. Now, the company seems to be preparing for the premiere of Sonic Racing: CrossWorlds. Through social networks it had already shown several teasers and now we have this curiou…
McLaren Racing and SEGA Launch Multi-Year Sonic the Hedgehog Partnership
McLaren Racing has announced a multi-year partnership with Sonic the Hedgehog, naming SEGA the official gaming partner of McLaren Racing Limited. The collaboration brings together two global icons of speed — on the track and on screen — and is set to deliver creative activations that blend motorsport and gaming culture. “This partnership brings together two iconic names in speed, and opens up our team to a wider, younger global audience,” says …
McLaren Racing announces partnership with Sonic
The collaboration celebrates the shared DNA of McLaren Racing and Sonic – each leaders in the racing world and united by a passion exciting their fans on a global scale. From the racetrack to the gaming world, both brands represent a desire for speed, bold design and a drive to inspire the next generation. The… Read More »McLaren Racing announces partnership with Sonic Source
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