A new menu arrives at McDonald's and it contains a blue drink, a matcha ice cream and a burger not like the others.
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In order to reach the fan communities, brands can no longer simply put their logo on a popular license. McDonalds France understood it well and chose to build a collaboration around the universe of Blue Lock Episode Nagi. Starting on 22 September, the brand deploys an operation that combines a unique menu, exclusive mini-manga, [...] The article McDonalds France partnered with Blue Lock Episode Nagi for a campaign signed BBDO Paris appeared firs…