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McDonald’s Profit Climbs Despite Continued Sluggish Domestic Sales
Global comparable sales rose 1.5% and adjusted earnings increased to $3.57 a share as value deals failed to lift U.S. traffic.
McDonald comparable sales fell 0.2% in the quarter ended Sept 30, marking the company's first quarterly decline after five quarters of growth as financially stretched consumers cut back on dining out.
Rising living costs have forced consumers to choose cheaper alternatives, testing McDonald's efforts to win back lower-income diners with value offers including an under-$3 menu and a $4 breakfast meal.
During the third quarter, traffic at restaurants fell 4.6% while Global comparable sales rose 1.5%, and adjusted earnings increased to $3.57 per share from $3.22 a year earlier, aided by roughly 4% cost declines.
Despite the return of the Monopoly promotion and Halloween-themed Boo Buckets, customer traffic remained weak in recent weeks, though CEO Chris Kempczinski said the company was "encouraged by improvement" following value interventions.
Yum Brands reported that Taco Bell sales have returned to growth following a food safety-related hit, while Rival Burger King parent Restaurant Brands International topped sales expectations, underscoring competitive pressure.
McDonald's U.S. comparable sales fell for the first time in six quarters as the fast-food chain continues to woo back price-sensitive customers. The company boosted profits by cutting costs, and investors welcomed better-than-expected earnings per share.