Did McDonald’s price itself out of a segment it dominated for decades?

Did McDonald’s price itself out of a segment it dominated for decades?

The average price of a McDonald’s menu item increased 40% from 2019 to 2024.

Did Mcdonald’s Price Itself out of a Segment It Dominated for Decades?

When Nick Martinez and his family wanted a quick, inexpensive and reliable meal, McDonald’s used to be their go-to choice.

WashPost: Has McDonald’s Priced Itself Out of Market?

Recent financial reports suggest that McDonald’s has priced itself out as an affordable fast-food chain, according to The Washington Post. Sales in the first quarter slumped 3.6%, the biggest decline McDonald’s has seen since 2020, when a pandemic shuttered its locations and other public spaces nationwide. Industrywide traffic from consumers making $45,000 per year or less was down by double-digit percentages, chief executive Chris Kempczinski s…

Did McDonald’s price itself out of a market it dominated for decades?

Earnings reports suggest that some consumers have turned away from fast-food restaurants as their menu offerings became more expensive.

McDonald’s pauses addition of popular new menu item

When you think of fast food, it's pretty much impossible to not picture those famous golden McDonald’s arches. McDonald’s has a presence in neighborhoods, along highways, and just about anywhere you might imagine. And while it's not exactly known as gourmet food, it's kind of hard not to like a…

According to CX Trends, at least 76 percent of consumers presenting more than one negative experience leave the brand. A McDonald’s employee was caught “buying” a Burger King burger. At least 61 percent of consumers said he would change the brand. A social media user caught the moment when a McDonald’s employee betrayed the brand with Burger King, so they didn’t miss the opportunity to display themselves uniquely in front of this kind of unexpec…