McDonald's Announces Pokémon Crackdown After Scalpers Scoop Up Card Stock, Waste Food
McDonald's Japan halted its Pokémon card Happy Meal promotion early after resellers caused food waste by discarding uneaten meals, prompting new purchase limits from August 15 to 17.
- On Friday, McDonald's Japan halted its Pokémon-themed Happy Meal promotion after photos of uneaten meals discarded outside stores sparked public anger.
- Amid the frenzy, scalpers bought dozens of Happy Meals solely for the exclusive Pokémon cards, then discarded the uneaten meals outside stores.
- On Saturday, a viral TikTok video showed resale sites listing Pokémon cards and untouched meals for up to $190, sparking outrage.
- Implementing new purchase restrictions, McDonald's Japan said it will limit to three Happy Meals per group from August 15 to August 17, refusing orders of four or more.
- This weekend’s promotion features Pokémon toys instead of cards with stricter rules, as experts note Pokémon’s generational fans share the hobby with their children.
11 Articles
11 Articles
How McDonald's big bet on Pokémon cards ended with 24 hours of grown men fighting, pigeons snapping up fries, and scalpers cashing in
Pokémon fans Kiko and Madison Hodges scored a haul of Pokémon cards from the more than 20 Happy Meals they bought.Hitoshi Yamada/NurPhoto via Getty Images, Kiko Ochoa-BeovidesMcDonald's launched a Happy Meal with Pokémon trading cards in Japan, and all hell broke loose.Picture Happy Meals in bike baskets, grown men fighting, and pigeons feasting on fries.The collaboration showed the power of the red-hot collectibles industry.Not all McDonald's p…
Pokémon Happy Meal Sales at McDonald’s Japan Further Limited to Only 3 Sets Per Group, but Trading Cards Will Not Be Distributed
McDonald’s Company (Japan), Ltd. said Thursday it will put further limits on sales of its Happy Meal sets, which currently comes with a Pokémon toy, to only three sets per group from Friday to Sunday.
McDonald's Japan announced on the 14th that it will temporarily tighten sales restrictions on its "Pokémon"-themed children's meal, known as the "Happy Paradise Meal." From the 15th to the 17th, the purchase limit will be reduced from five per person to three.
McDonald’s Chaos Erupts as "Cards mattered more than meals" in Japan’s Pikachu Giveaway, Forcing Early End to Pokémon Happy Meal Deal - Sustainability Times
IN A NUTSHELL 🎉 The collaboration between McDonald’s and The Pokémon Company in Japan was cut short due to overwhelming demand. 📈 An exclusive Pikachu card sparked a frenzy, leading to food waste and chaotic scenes at locations. 🛒 The incident highlights the power of scarcity in consumer behavior, driving secondary market surges. ♻️ Companies [...] The post McDonald’s Chaos Erupts as “Cards mattered more than meals” in Japan’s Pikachu Giveawa…
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