US EditionReturn to McDonaldland with New Meal Featuring Iconic McDonald’s Characters
UNITED STATES, AUG 5 – The McDonaldland Meal includes collectible tins, a mystery-flavored Mt. McDonaldland Shake, and merch collaborations with Pacsun and Away to engage nostalgic and new fans nationwide.
- Starting Aug. 12, McDonald's will debut the McDonaldland Meal nationwide, featuring a choice of Quarter Pounder With Cheese or 10-piece Chicken McNuggets, fries, a collectible tin, and the Mt. McDonaldland Shake.
- After a hiatus since the early 2000s, McDonaldland returns for the first time in over two decades, having debuted in 1971 and featured in media for more than 20 years.
- The Mt. McDonaldland Shake features a secret concoction of signature soft serve and berry flavors, topped with vibrant blue `lava` and pink clouds, inspired by the volcano from McDonaldland.
- Meanwhile, McDonald's collaborated with Pacsun to release sweat sets and graphic tees on Aug. 12 and with Away for luggage tags and bag charms starting Aug. 18, while supplies last.
- Led by Wieden+Kennedy New York, the campaign includes a 30-second TV commercial, four-event summer tour, Fortnite takeover, and Snapchat AR experience.
15 Articles
15 Articles
McDonald's new adult Happy Meal brings back nostalgic characters
McDonald's is reviving its nostalgic McDonaldland brand after a more than 20-year hiatus, launching a new meal and merchandise inspired by the fictional universe and its inhabitants.The fast-food giant will begin rolling out the McDonaldland Meal, featuring collectible tins that contain postcards and stickers inspired by the fantasy world's characters such as Grimace and Birdie Aug. 12, according to a news release.In addition to the souvenirs, e…
McDonald’s bringing back Grimace, Hamburglar in iconic limited‑time promo
McDonald’s has revived its beloved McDonaldland universe with a limited‑edition meal launching Tuesday, Aug. 12. This launch marks the return of iconic characters like Grimace and Hamburglar.
McDonald's Is Dropping Adult Happy Meals; But, No, There Is No Booze In Them
McDonald's is looking to bank on new adult Happy Meals that it hopes will lure customers back to the drive-thru to snag a quick hit of childhood nostalgia, and is even bringing along the McDonaldland crew for the first time in decades.Yes, even anthropomorphic taste bud Grimace.McDonald's has been having trouble getting customers to cough up $10 for a Big Mac and fries over the last few years (though things did start looking up recently), and it…
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