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McDonald’s Sales and Profit Falls After 2024 E. Coli Outbreak

  • McDonald's launched a new value menu in January 2025 to revive sales after several poor quarters and a sharp drop in customer visits.
  • The value menu followed a downturn caused by a U.S. E. coli outbreak last fall that sickened over 100 people and hurt the brand's value perception.
  • Fourth-Quarter U.S. sales fell 1.4%, reversing a 4.3% gain from the previous year, while McDonald's invested $100 million in marketing and plans 2,200 new global restaurants in 2025.
  • CEO Chris Kempczinski said 2024 results did not meet expectations, and analysts warn that GLP-1 weight-loss drugs could reduce fast-food demand long term.
  • Sales bottomed out in November after the outbreak ended, with recovery expected in early 2025, but new consumer habits and price pressures challenge McDonald's growth prospects.
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Zero Hedge broke the news in United States on Tuesday, June 10, 2025.
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