McDonald’s CMO Tariq Hassan Has Resigned

McDonald’s CMO Tariq Hassan Has Resigned

Chief marketing officer (CMO) Tariq Hassan has left McDonald's. On Monday, McDonald's USA president Joe Erlinger posted a letter on the company's website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald's Canada, will succeed Hassan in his role as chief marketing and customer experience officer,...

Mcdonald's CMO Tariq Hassan resigns

McDonald’s chief marketing and customer experience officer Tariq Hassan has resigned from his position. The news was announced by McDonald’s USA president Joe Erlinger on the company’s website Monday. Hassan will stay on through most of the first quarter to help with the transition. Alyssa Buetikofer, who is currently the chief marketing officer of McDonald’s Canada, will take over Hassan’s role starting February 15. In his letter to staff, Erli…

McDonald’s CMO Tariq Hassan is leaving the company

Alyssa Buetikofer, CMO of McDonald’s Canada, will step into the role of SVP, chief marketing and customer experience officer for McDonald’s U.S., effective Feb. 15