US EditionMcDonald’s UK: I Tried the Brand-New Big Arch Burger and Here Is What I Thought
- On June 18, 2025, McDonald's UK introduced The Big Arch burger, featuring a pair of beef patties sourced from Britain and Ireland, layered with white cheddar, crispy onions, lettuce, pickles, and a newly created signature sauce, available both in-store and through McDelivery.
- McDonald's developed The Big Arch to meet customer demand for a larger, juicier burger, supported by a global campaign from Leo Burnett UK centered on relatable hunger moments.
- The launch included large-format murals in key locations like Glasgow and contextual promotions around events such as the Glastonbury Festival, alongside CRM emails that revealed the burger's debut.
- Ben Fox, McDonald's UK Chief Marketing Officer, described The Big Arch as the most thrilling burger launch in years and a potential classic, featuring two flavorful beef patties sourced from Britain and Ireland, topped with cheddar cheese.
- The Big Arch’s introduction marks a significant innovation in McDonald's UK menu offerings while McDonald's Canada celebrates the McFlurry's 30th anniversary with limited-edition flavours and an art-focused campaign.
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The Scotsman+8 Reposted by 8 other sources
McDonald’s UK: I tried the brand-new Big Arch burger and here is what I thought
There’s a new burger on the scene 🍔
·Scotland, United Kingdom
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Leo Burnett UK satisfies ‘Big McDonald’s Hunger’ across the globe with launch of the ‘Big Arch’
Leo Burnett UK introduces new icon to the McDonald’s menu – the ‘Big Arch’ – following rollouts across Europe spanning social, outdoor, radio, TV and cinema The multi-channel campaign taps into the moments where fans are most hungry for McDonald’s iconic taste including summer hotspots like Glastonbury and Women’s Euros 30s film “Rumble” shot by award-winning director Eric Wareheim brings the feeling of ‘Big McDonald’s Hunger’ to life 18th June,…
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