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McDonald's Dips Into '80s and '90s Nostalgia with 'Changeables' Toys in Happy Meals
- Starting Jan. 27, McDonald's began offering Changeables Happy Meals at participating McDonald's restaurants nationwide for a limited time, the company told USA TODAY.
- Responding to fan demand, McDonald's senior marketing director Guillaume Huin wrote on Jan. 22 that Changeables would return after heavy requests on X, and in recent years McDonald's has leaned into reviving iconic toys.
- The lineup includes 16 collectible characters in the Changeables toy line, with each design featuring a name and personality, McDonald's senior marketing director Guillaume Huin said.
- Collectors and fans are driving supply fluctuations at participating McDonald's restaurants, while resale activity shows more than 4,100 eBay listings and complete sets priced upwards of $250.
- To counter slowing traffic, McDonald's expanded Extra Value Meals and $5 Meal Deals while using nostalgia-driven campaigns to boost brand loyalty amid pressures expected into 2026, CEO Christopher J. Kempczinski said.
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29 Articles
Coverage Details
Total News Sources29
Leaning Left6Leaning Right2Center17Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 24%
C 68%
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