US EditionMaybelline under fire for using bearded model in ad after Dylan Mulvaney flap
- Conservative media figures and social media users are criticizing Maybelline for featuring a bearded model and LGBTQ influencer in a makeup ad, accusing the company of being "woke" and engaging in virtue signaling.
- Maybelline has actually been using men and LGBTQ models in its promotional materials for years, including a male-led marketing campaign in 2017 featuring Manny Gutierrez.
- This backlash is part of a larger trend of right-wing backlash against companies that engage in LGBTQ-inclusive or diversity-focused marketing, similar to the boycotts of Bud Light and Target earlier this year.
6 Articles
6 Articles
Maybelline's partnership with bearded influencer draws mockery, outrage: 'Maybe he's born with it?'
Maybelline drew outrage after it partnered with a bearded social media influencer to sell makeup for the company, months after it did the same with Dylan Mulvaney.
Maybelline Receives Backlash After Using Bearded Influencer to Sell Lipstick
The cosmetic brand Maybelline received backlash after featuring a bearded influencer in its lipstick ad. In an advertisement for Amazon Prime Day, Maybelline posted a reel on its Instagram page featuring beauty influencer, Ryan Vita, who is the brand’s “Maybelline Partner,” applying its “Super Stay” liquid lipstick. However, many of Maybelline‘s followers were disgruntled over the video. “You know this isn’t right.. so disturbing to watch!!” on…
Man with full beards featured in Maybelline new product promotion
Sky News host Amanda Stoker says cosmetics company Maybelline's new marketing strategy is using men, including those with full beards, to promote its new product lines, following the recent crowning of a biological man as Miss Netherlands.
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