US EditionMay is National Pet Month in the US: How to Reach 7 Million Pet-Loving Americans
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May is National Pet Month in the US: How to Reach 7 Million Pet-Loving Americans
Hold on to your leashes! May is National Pet Month. The pet product industry is valued at an astronomical $150.6 billion, but who are the humans showering their animals with all this love and money? Our Resonate Pet Enthusiasts Segment offers insights. They are pragmatists American pet lovers are a diverse group, ranging from proud parents with young kids to widows and widowers seeking companionship. This audience values safety and security and…
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