Maximiliano Frenza is the new General Manager of L'Oréal for the Adria-Balkan region

Maximiliano Frenza has been appointed as CEO of L’Oréal in the Adria-Balkan region. He succeeds Vanya Panayotova, who has been at the helm of the company since 2020. Frenza has many years of experience managing teams and brands of the L’Oréal Group worldwide, where he began his career in 1999. Since then, he has come an impressive path, working in key positions within the company. In the Adria-Balkan region, he will be responsible for managing t…