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Maxima's Shopping Habits Are Changing: an Expert Explained Why These Products Are Increasingly Sought After in Stores - Verslo žInios
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Private labels in Europe have long ceased to be chosen solely because of their lower price. Today, buyers are not only interested in the attractive price of these brands, but also in reliable quality, clear values, and convenient solutions for everyday food preparation. This is illustrated by a real example – the private label “Well Done” of the Lithuanian retail chain “Maxima”, which has grown rapidly in just three years. Evaldas Stankevičius, …
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