Max to Get ‘More Assertive’ in Blocking Password-Sharing Users Later This Year, WBD Exec Says

Max Will Get “More Assertive” Around Password Sharing This Year, Says WBD Streaming Chief

WBD’s streaming boss JB Perrette said messaging around the Max password-sharing initiative will start getting “firmer and more visible to subscribers over the months to come.” So far a password crackdown is limited to the U.S. retail subscriber base and the messaging is still “very soft,” he said on a call with analysts after Warner Bros. Discovery’s Q1 earnings. He expects to see benefits from the “extra member” rollout 2025 and into 2026 but…

Attention HBO moochers: You still have a little time before the password-sharing crackdown begins

Sam Nivola and Patrick Schwarzenegger in HBO's "The White Lotus" season three.Fabio Lovino/HBOThose borrowing an HBO log-in to watch "The White Lotus" and "The Last of Us" are on borrowed time.But Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately.Instead, WBD will gently prompt users to get their own accounts in the next year or so.Warner Bros. Discovery is putting a stop to password mooching — eventually.HBO's parent…

Max Password-Sharing Crackdown Will Take “12-18 Months” to Reach “Full Steam”

Warner Bros. Discovery CEO David Zaslav says his Max password-sharing crackdown will take ‘12 to 18 months’ to reach ‘full steam.’

Max to Get ‘More Assertive’ in Blocking Password-Sharing Users Later This Year, WBD Exec Says

Max's messaging to users on password sharing will get "more assertive" starting later in 2025, Warner Bros. Discovery exec JB Perrette said.

WBD hopes to boot freeloaders from Max by 2026

The logo of Warner Bros Discovery-owned Max. (Courtesy logo, Graphic designed by The Desk) Warner Bros Discovery (WBD) will give freeloaders the boot from its streaming service Max over the next few months, but the company’s crackdown on password sharing will take a less-aggressive approach than some of its peers, executives said on Thursday. On a conference call with investors and reporters, WBD executives said they hope to convert freeloaders …

Max Password-Sharing Crackdown Detailed by WB, Timeline Announced

Photo Credit: Warner Bros. Discovery Warner Bros. Discovery has shared some new details about Max’s password-sharing crackdown. Last month, Max announced plans to begin a password-sharing crackdown in the near future. The streaming service announced a new “Extra Member Add-On” feature for United States customers that will cost $7.99 per month regardless of what tier the primary account pays for. Warner Bros. Discovery’s JB Perrette said at the t…