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Mavic extends partnership with Warner Bros Discovery to boost Eurosport exposure in 2026

Summary by endurance.biz
Mavic has announced the extension of its partnership with Warner Bros Discovery through the end of the 2026 season. The agreement marks an increase in brand exposure for the French cycling component manufacturer, which expects to see more than triple its TV broadcast visibility on Eurosport throughout the year. The company is deploying a full-season visibility strategy for the 2026 season. This began on March 7, 2026, with Strade Bianche in Ital…
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endurance.biz broke the news in on Thursday, March 12, 2026.
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