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Mattel sells more but earns less: how tariffs are impacting Barbie and Hot Wheels
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Mattel sells more but earns less: how tariffs are impacting Barbie and Hot Wheels
PHOTO ART: MERCA2.0 | GEMINI Mattel managed to sell more during the second quarter of 2026, but its revenue growth did not translate into higher profits. The company behind brands such as Barbie, Hot Wheels, and Fisher-Price reported a double-digit increase in net sales while also posting a loss and a significant decline in its margins. READ ALSO. Mattel adds Maluma, Supercar Blondie, and Robert Lewandowski to Hot Wheels: this is its strategy to…
·Mexico City, Mexico
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